Cimcorp Group's Brand Space
Welcome to our basic brand identity guidelines. This is a living brand site which is updated regularly with new guidelines. Our distinctive colours in order are rice white, yellow supported with black and a small fresh portion of green.
At Cimcorp, we are proud pioneers in the automation industry, dedicated not just to delivering groundbreaking solutions but also to crafting experiences that genuinely resonate with our customers.
THE BACKGROUND
OFFICIAL LOGO
Easy to recognize, to remember and to use. Our logo is the crown of our brand. A logo is a unique brand signature, and is always associated with expectations and experiences. The Cimcorp logo is the most valuable of our external symbols, and one must have a respectful attitude to its usage. Basic colors are black on light surfaces and white on dark or colorful backgrounds.
Note, rectangle guidance shape is not part of our logo. Just letters. Use logo always as cut out letters without background. Do not mimic or rewrite it yourself.
Safety area around logo. Use letter "I" as a reference.
CORPORATE BRAND – Cimcorp Group
SLOGAN Future of Automation
POSITION Automation integrator
White rice is equivalent to light oak in exhibitions.
Color hierarchy.
Global expertise in intralogistics automation
Cimcorp is a global integrator and supplier of intralogistics automation. For more than 50 years, we have helped warehouses, distribution centers, and tire manufacturers handle complex material flows with greater reliability, capacity, and clarity. Our work is rarely visible to the end consumer, but it is present in the everyday journey of food, consumer goods and tires.
50+ years of automation expertise, since 1975
40+ Countries with delivered cimcorp solutions
8 Cimcorp offices
550+ employees, known as Cimcorpers
2.5k+ logistics automation solutions delivered
28+ years of system lifecycle
SOLUTION MARKETING – Dreamfield: Future-proof your supply chain
SLOGAN Future-proof your supply chain.
PROMISE Easy. Efficient. Reliable. / Modular. Scalable.
White rice is equivalent to light oak in exhibitions.
Color hierarchy.
Dreamfield for warehouse and distribution automation
Cimcorp Dreamfield combines proven automation, the intelligent Cimcorp CFlow software platform, and decades of warehouse and distribution expertise to create a single, connected fulfillment operation from receiving to shipping. By coordinating every material movement in real time, Dreamfield helps you maximize throughput, improve inventory accuracy, and keep products moving efficiently throughout your warehouse.
Whether you distribute fresh food, bakery products, dairy goods, beverages, or consumer products, Dreamfield can help you fulfill more orders with fewer manual touches, adapt to changing demand, and deliver the right products to the right stores at the right time.
24h from field to store with the Dreamfield solution
26M kg food and beverages handled every day worldwide
2.6M cases handled every day worldwide
100 % order accuracy
SOLUTION MARKETING – Dream Factory: Boost your productivity
SLOGAN Boost your productivity.
PROMISE Easy. Efficient. Reliable.
White rice is equivalent to light oak in exhibitions.
Color hierarchy.
Dream Factory for greenfield and brownfield tire factory automation
Cimcorp Dream Factory combines proven automation, the intelligent Cimcorp CFlow software platform, and tire industry expertise to help you achieve maximum productivity, reliability, and operational performance. By integrating data and processes from PLC to ERP, you’ll gain greater visibility and control across your entire operation.
Whether you are building a new tire factory or modernizing an existing one, Dream Factory helps you automate and optimize material flows from the raw material warehouse to the shipping area.
2.1M tires handled every day worldwide
10/10 top10 tire manufacturers served
100% tire traceability
1.4M+ datapoints managed
SOLUTION MARKETING – EV Battery Cell: Supercharge your gigafactory
SLOGAN Supercharge your gigafactory.
PROMISE Easy. Efficient. Reliable.
POSITION European automation integrator
Cimcorp, Murata Machinery Ltd., and AGVE marketing, led by Cimcorp.
Color hierarchy.
Integrated automation that keeps your battery production moving
Whether you are building a new facility or expanding an existing one, efficient material flow is essential for maintaining productivity and avoiding bottlenecks. Cimcorp helps battery manufacturers and gigafactory operators improve throughput, traceability, quality, and safety through integrated automation solutions.
Cimcorp’s EV battery manufacturing solutions combine decades of logistics automation expertise from Europe and the US with Murata’s long-standing know-how and proven technologies from the Japanese battery industry. Together with AGVE, Cimcorp and its partners provide a complete end-to-end intralogistics solution, including robotics, automated storage, transport systems, and WCS software, to ensure efficient material flow across the entire production process.
Minimalist by design, not by default
Cimcorp's visual identity is timeless, minimalistic, bold, and modern. A dynamic industrial style softened by the clean elegance of Scandinavian design. Vibrant colour lives in our imagery. We let the images tell the story, and frame them with minimalism. Every element earns its place: one accent colour per space, one clear message per composition, generous white space that lets the essentials breathe.
We avoid decorative excess. No unnecessary ornamentation, no competing focal points, no colour or shape added simply because there's room for it. What you see is what you get: straightforward, uncomplicated, honest. This discipline is what lets "one Cimcorp" stay instantly recognisable across every touchpoint, a wall, a slide, a web page, or a vehicle, regardless of who builds it or where in the world it's produced.
OFFICIAL CORPORATE DESIGN
58 degrees shape
Our corporate signature shape is an angled 58° form with a filled color. For official Cimcorp corporate materials, this shape is either yellow or green. It is set up in Official PowerPoint and Word document templates for use.
The position is in the top right corner, leaving space to the right corner with at least its own width.
In advertising, when the 58° diagonal shape is not used and the material is not part of the official corporate basics, the angle can be adapted as an illustrative element. Its color and effects may also vary to support the desired mood, while still aligning with brand vertical principles.
CORPORATE SIGNATURE SHAPE
Arial
System font used in MS Office apps and tools — Powerpoint, Word, Excel, Outlook or similar. Font size for e-mail signatures and Word documents is 11pt. For PowerPoints, minimum recommendation is 12pt.
Google Lato
Lato font type is used in all offline and online marketing materials. It gives us a well expected variety and freedom to choose between different variations of boldness.
Download Google Font Lato
TYPOGRAPHY
Yellow and black are common colours across our industry, so we don't differentiate through colour choice alone. Instead, we lean on generous, empty space in rice white.
COLORS
Rice white
A warmer tone of white.
RGB 252/252/252
HEX #FCFCFC
CMYK C 1/1/1/0
CMYK U 2/1/1/0
PMS 179-1 C
PMS 179-1 U
RAL 9016
Rich black
A warmer tone for black.
RGB 18/18/18
HEX #121212
CMYK C 60/40/40/100
CMYK U 86/69/43/55
PMS Black 6 C
PMS Black 6 U
RAL 9005
Yellow
Used as a corporate color in official documents with diagonal 58° shape element. Main color for tire industry with black.
RGB 255/239/25
HEX #FFEF19
CMYK C 0/6/90/0
CMYK U 0/2/79/0
PMS 107 C PMS 107 U
RAL 1016
Veggie green
Supportive color. Role of 5–10 % when used with yellow.
Color for grocery retail, services, ev-battery — for prints, vinyl tapes, expo walls use:
RGB 0/153/38
HEX #009926
CMYK C 89/0/100/10
CMYK U 79/0/97/0
PMS 2426 C
PMS 2426 U
RAL 6016
We never use full black backgrounds or excessive black, keeping the composition light and restrained. Our primary and secondary colors for corporate usage are below.
SOFTWARE & CHARTS
Candyshop colors are defined supportive colors for illustration purposes. Never override main two colors.
EXPOS & INTERIORS
Instead of white, or rice white color for walls or furnitures. Select light oak as wood tone. If printed light oak, turn to marcom@cimcorp.com for graphic materials and guidelines.
